AUDIO: p r i d e . i s . t h e . d e v i l by J. Cole

On “p r i d e . i s . t h e . d e v i l,” Cole discusses one of the seven deadly sins, pride, and how it drives the behaviour of both himself and others. He also appreciates the fortune of being successful and living to see ages that many of his friends did not. For this record, Cole recruits Lil Baby, who discusses his wealth, former life of drugs, and responsibility to the people he grew up with.

The track instrumental utilizes the same sample as Aminé’s August 2020 track, “Can’t Decide,” which was also produced by T-Minus.

J. Cole has famously avoided features on his albums since 2014 Forest Hills Drive, turning it into a cultural phenomenon.